Logo and graphic identity for Zlatan Ibrahimovic's new Padel Zenter. Inspired by the pattern in the padel racket, I created a logotype that is closely connected to the sport, but also fresh and modern.
Graphics for the new Volvo XC40 campaign from Forsman & Bodenfors, “Things”.
STUDIO BARNHUS/SHAKARCHI & STRANÉUS
Artwork for electronic music duo Shakarchi & Stranéus latest release on Studio Barnhus.
ART DIRECTION & GRAPHIC DESIGN: Ingrid Linnéa Arnsand Jonsson & Andrei Khashan
IT'S BRITNEY BITCH
Graphics for the short movie It's Britney Bitch, a contemporary fable by director Malin Johansson. It premiered at Gothenburg Film Festival 2017 and was also shown at SVT (Swedish Television) as a part of the series “Ett Hundliv”.
It's Britney Bitch
SNOW BEAST LASER TORNADO
2014 THE SWEDISH FASHION DESIGNER SARA-LOVISE EVERTSON LAUNCHED HER NEW COLLECTION CALLED SNOW BEAST LASER TORNADO.
TO COMMUNICATE SARA-LOVISE'S COLLECTION SO THAT IT WOULD STAND OUT FROM THE AVERAGE LOOKBOOKS AND SHOWROOMS, AND SHOW ITS UNIQUE SIDES AND SPECIAL QUALITIES.
SINCE SARA-LOVISES COLLECTION WAS INSPIRED BY DIFFERENT PERSONALITY VALUES LIKE SPEED, CRAZINESS, HUMOUR, AND SO ON, WE DECIDED TO MAKE THE PIECES IN HER COLLECTION INTO CHARACTERS. BUT HOW COULD WE MAKE THE CUSTOMER INTERACT WITH THE CHARACTERS? WE PUT THEM IN A GAME, OF COURSE! SARA-LOVISES COLORFUL AMAZING WORLD INSPIRED US TO MAKE THIS CRAZY GAME FILLED WITH DOLPHINS, BEACHY SNOWSTORMS AND EPILEPTIC LASERS. IT SHOWS HER COLLECTION IN A NEW DIMENSION WHERE YOU CAN ACTUALLY BECOME A PART OF HER WORLD, AND GET A BETTER UNDERSTANDING OF HER THOUGHTS BEHIND IT. SNOW BEAST LASER TORNADO WAS LAUNCHED AS A COLLECTION AND GAME IN SS14.
CREATIVES, ART DIRECTION, COPY WRITING: INGRID LINNÉA ARNSAND JONSSON, MALIN SUNDELIN, JIMMY JOHANSSON FASHION DESIGN: SARA-LOVISE EVERSTON PHOTOGRAPHER: LOUISE LO CODE: SVEN ANDERSSON MUSIC: AXEL BAUER
Logotype and visual identity for the comedy club "Skrubben" in Gothenburg, Sweden, hosted by David Lundgren.
ART DIRECTION & GRAPHIC DESIGN:Ingrid Linnéa Arnsand Jonsson & Milly Björkman
Various illustrations for VICE.com and VICE Magazine.
PINK RIBBON INT.
EVERY YEAR 1000 WOMEN DIE FROM BREAST CANCER IN MY HOME COUNTRY SWEDEN ALONE. I WANTED TO CREATE A PATTERN FOR PINK RIBBON INTERNATIONAL, WHICH THEY CAN USE IN ALL OF THEIR COMMUNICATION. I WANTED THE PATTERN TO BE FUN, HOPEFUL AND FEMALE, BUT ALSO MAKE PEOPLE UNDERSTAND THAT BREAST CANCER CAN AFFECT ANYONE, NO MATTER WHICH BODY SHAPE OR COLOR YOU'RE BORN WITH. FOR ALL BOOBIES!
ART DIRECTOR: INGRID LINNÉA ARNSAND JONSSON
During my time as an intern att Happy Forsman & Bodenfors, I was in the design team producing Polaricas new packaging for their new product line. Polarica is the leading European supplier of berries, mushrooms and game meat. With the head office located in Haparanda, in the heart of the game and berry forests of Northern Scandinavia, Polarica processes the raw material with the expertise and experience that has been earned for over forty years. My role during this project was to create and design pictograms and symbols for the new product line, consisting of sausages and salamis made of reindeer and elk meat.
Produce a packaging design that shows Polaricas strenght, the closeness to the nature in the north of Sweden, and their knowledge about the wildlife there. The packaging should show that their meat is the real deal, with a clear message and information about the products.
The brand new line of products borrows its expression from the world of outdoor life, hunting and hiking. Avoiding the most obvious: mountain sceneries, random reindeers, and magnificent sunsets. Through simple pictograms and symbols about what the animals eat and how they live, Polarica comes out as a brand that really knows what they're talking about.
SKULLCANDY IS A YOUNG AND PLAYFUL BRAND WHICH SELLS HEADPHONES TO A LOW PRICE, WITHOUT COMPROMISING WITH QUALITY.
SKULLCANDY NEEDED A WAY TO SHOW THAT BUYING CHEAP HEADPHONES DOESN'T HAVE TO MEAN THAT YOU GET SHITTY SOUND.
TOGETHER WITH THE CREATIVE STUDIO "HEY IT'S ENRICO PALLAZZO" FROM GOTHENBURG, SWEDEN, WE CREATED LE GRIND HOTEL. THE SKULLCANDY GRIND HEADPHONES WILL BOOST YOUR SOUND WITHOUT BUSTING YOUR WALLET. LE GRIND HOTEL BERLIN IS NO DIFFERENT. BIG BANG, LITTLE BUCK - 0,49€ TO BE EXACT. NOT TOO EXPENSIVE. JUST OUT OF THE ORDINARY COOL. WE CREATED A TEMPORARY POP UP HOTEL ON A ROOFTOP IN COOL NEIGHBORHOOD IN BERLIN, CLOSE TO BARS, CLUBS AND EVERYTHING YOU COULD EVER WANT IN BERLIN. ACTUALLY, WE'RE NOT SURE IF YOU WOULD LEAVE THE ROOFTOP, SINCE WE PUT EVERYTHING YOU WOULD EVER NEED UP THERE. MY ROLE INCLUDED COMING UP WITH IDEAS FOR THE ROOFTOP, AND ALSO THE STYLING OF THE LOCATION.
CREATIVES: INGRID LINNÉA ARNSAND JONSSON, CHRISTIAN KUOSMANEN, ANTON ROBSARVE, ANGELA BRAVO, FREDRIK GANSLANDT LOCATION STYLING: INGRID LINNÉA ARNSAND JONSSON PLANNING AND CASTING: ANGELA BRAVO PHOTOGRAPHERS: VEDRAN RUPIC, GUSTAV SUNDSTRÖM
Von Ernst is a brand new glasses chain company based in Berlin. They make glasses chains in metal and leather in many different versions. Von Ernst was launched in May 2014 and wanted a campaign for its release.
The release campaign should include a concept for Von Ernst that could be used in many different ways in the future, photos and videos featuring the glasses chains in some way, and a brand new webpage.
Von Ernst needed a concept that really stuck out in Berlin, where small brands like this pops up every day and disappears just as fast. Their manifest is about the old world meeting the new vibrating world that we live in today, as the glasses chain is an old practical invention that is now used as an accessory. The campaign should tell a story about these two worlds, and something that puts them in balance with each other. A balance between nostalgia and modernity, between seriousness and self irony. Most brands that sell similar products as Von Ernst has a very serious and minimalistic approach. So, we did this in a completely different way.
We really wanted Von Ernst (which is a play with words in german, "Ernst" means "serious") to pop out among other similar brands. Since Von Ernst had so much brand value and meaning that it almost felt like a person, we decided to make it one. So we came up with our precious lady. The lady of Von Ernst should be all of this that Von Ernst stands for, something old living in symbiosis with the new world, with a lot of self irony and humour. Our lady is crazy, powerful, funny and simply everything you want a cool lady to really be. And of course, she's always wearing glasses chains from Von Ernst. Our idea was to put her in different situations where she could show her personality off. She can be partying, dancing, taking a cab home when the sun rises, grabbing a burger on her way to the next party. Her story can continue forever, and every new collection from Von Ernst can feature her doing different things. We also thought of ways to make her more alive and participating in the real world, so we also gave her a Twitter, Facebook and of course Tinder account so that she can integrate with bloggers, journalists and other people, inviting them to Von Ernst events or just uploading pictures from her last wild night out. We also created the tagline "This I might forget, but never my Von Ernst", meaning that the lady is out partying and might forget about her night out, but she never forgets her Von Ernst (because it's literally chained around her neck).
ART DIRECTION, PLANNING, COPY WRITING: INGRID LINNÉA ARNSAND JONSSON & MALIN JOHANSSON PHOTOGRAPHY: STEFANIE SCHMID RINCON MUSIC: AXEL BAUER
Illustrations and other random stuff that I made throughout the years.
"OUR MISERABLE, BUT NEVER BORING, LIVES."
A story about two of Berlin's worst party animals, which I had the honor to illustrate.